adesso Blog

Influencer marketing has evolved from mere product placement to a platform for thought leadership. In my blog post, I describe how influencers use their expertise and credibility to build not only reach but also deep trust – especially in the B2B sector. Learn how thought leaders act as authentic and valuable voices in niche markets and help companies position themselves as industry leaders.

In the first part of my blog post, I focussed on the general opportunities and challenges of AI as well as specific applications of generative AI. The second part deals with the application of AI in the various phases of the customer journey.