adesso Blog

In the first part of the blog post, the threats to freight exchanges from competition and digital transformation were analysed. In this part, I present an innovative, AI-powered concept for revitalising digital marketplaces for shippers and carriers. Find out more about how this model could fundamentally change road freight transport, what hurdles it needs to overcome and how it affects competition.

Freight exchanges are facing new challenges as a result of the digital transformation. The first part of this two-part blog post highlights how the market is changing as a result of increasing complexity, innovative business models and growing competitive pressure. I analyse the impact of the VUCA world on established players, niche providers and new competitors, and show which trends are shaping competitive and user behaviour.