adesso Blog

The last few years have seen the emergence of many new tools and processes around customer activation and artificial intelligence, shaking up the marketing and CRM landscape. However, the challenges remain: How do I get my contacts and customers to my website in the future? How do I activate them for my new sales approach? In this blog post, we present four ideas for getting users to visit your website.

Sustainability in occupational pension schemes encompasses far more than ecological responsibility - it stands for good corporate governance, social responsibility and employee development. But what does sustainability in occupational pension schemes mean in concrete terms, especially for insurers and pension providers? And how can IT contribute to achieving their sustainability goals? Answers to these questions and more in my blog post.

The insurance industry is facing profound change: outdated systems need to be modernised in order to meet the expectations of young, digitally savvy customers and to counter rising cost pressure. The use of AI and digital platforms plays a decisive role in this. But how can the transition from traditional mainframes to future-proof business platforms be achieved? I answer this question in my blog post.

Now is the right time to get to grips with successful change management. No time? Artificial intelligence offers innovative solutions for change management and supports insurers in successfully mastering rapid change. This blog post offers practical application examples and valuable tips for implementation in your own insurance company.